Many of the inventions now universally acknowledged as worthy,
were once seen as pointless, because of their novelty.

Which leads us to believe we need not fear this label, “pointless.”
Dentsu, and its partners. Creativity, and technology. Differing
elements, cross multiplying, to design never before seen experiences.
In the end, is it pointless? Or is it innovation?

Only history will tell.

Lunavity

Lunavity



A world where sushi is digitized and connected to the internet will finally arrive. Sushi connects with people all over the world, and with you on a DNA level. Going beyond established concepts sushi will be updated at an explosive speed! In 2020, a Sushi Singularity experience restaurant will open in Tokyo. This grand ambition makes its world debut here at SXSW! When it comes to sushi, mankind knows nothing yet.

TEAM OPEN MEALS

LINGERING VOICES

LINGERING VOICES



Repurposing tobacco has the potential to address food insecurity. Up to now, grafting, a traditional method to improve the taste and the resilience of a plant, was limited only to neighboring species. Our team discovered a process using tobacco as an intermediary that enables us to graft all plant types together. With our cutting-edge biotechnology we are able to grow crops and plants in environments previously considered unsuitable. Please take a look at the seed that could dramatically change the future of food.

DENTSU / GRA&GREEN / Todai To Texas / PICT INC.

tvx

tvx



Babies generally fall asleep easily when their mothers’ breastfeed them, but that’s often not the case when it’s daddy’s turn to pacify them. A strong ally for such troubled fathers is this nursing/ sleeping device for dads. Fathers can have both hands free to touch and comfort their babies, while receiving vibrating feedback from their suckling babies’ drinking. With the softness and warmth close to that of a mother’s breast, babies are none the wiser, and can relax as usual. By supporting fathers, babies and mothers are also supported. “Father's Nursing Assistant” is a technology that is helping to evolve child rearing.

DENTSU/Ginger Design Studio

SUSHI TELEPORTATION

SUSHI TELEPORTATION



Exchanging business cards doesn’t ensure your face will be remembered. That’s where HANKOHAN serves to help. Your face is digitized with an algorithm, to make an original HANKO (stamp) just for you. When the HANKO is viewed in AR, your face will pop up, meaning no need to worry about people forgetting your face! Japanese traditional HANKO stamp culture and technology blend to create a new form of communication.

DENTSU CREATIVE X INC.